SEM is digital marketing to enhance website’s visibility in search engines like google, Bing and yahoo. The search engine research pages (SEPRs) through paid advertising and search engine optimisation (SEO), SEM is AKA paid search or pay per click (PPC)
To accomplish best results doing SEM
- Paid advertising: advertising bids on keywords relevant to their products, services, or niche.
- Search Engine Optimisation: The structure and content of a website are major factors for advertisers to keep in mind while running an SEO campaign. The algorithm of the search engine understands and helps them to rank websites in search pages.
One of the key components for advertisers to target their niche is a well-planned strategy, which may be very productive and successful.
The advantages of SEM
- Quick and targeted traffic
- More specific traffic
- Easy to scale
- Easy to measure
The most common metrics to quantify SEM
- Impressions
- Clicks
- Click-through rate (CTR)
- Cost-per-click (CPC)
- Cost-per-impression (CPM)
- Conversion rate
- Cost-per-conversion (CPC)
SEM has been shown to be a successful strategy for helping firms rank better in search results. It also helps organisations establish their presence and connect with the proper target audience.
Google Ads is a successful SEM medium that has been tested for improved outcomes.
This post author is Ahsan Rizvi Digital digital marketing and SEO specialist.
https://www.linkedin.com/in/ahsan-rizvi-9375b013/