PPC means you only pay when someone click on your advertisements; this is one of the most result-oriented tools for online advertisers. PPC is also known as cost per click (CPC).
How PPC Works in real-time
The advertiser set certain amount and sets a bid for pay per click to route traffic towards website, social media or call to their business. The advertisement shown can be shown on search engines, social media and websites.
How to set PPC campaigns
- Select your campaign type
- Refine and create settings that help to route traffic to required audience targets
- Choose your budget and bid strategy
- Select your destination URLs (Landing page)
- Build your ad
Goals
The goals vary from business to business and have different goals to achieve. For instance, services business want traffic towards their websites and e-commerce businesses selling a product want to have sales conversions.
Popular platforms for PPC
Google Ads, Facebook Ads, and X are the common platforms for PPC marketing campaigns.
PPC advertisements are in different shapes and sizes; they can be made up of text, images, videos, or a combination.
Google Ads
Google Ads is the most efficient, effective and popular platforms for PPC campaigns; it helps businesses enhance their search results in google search engines
Importance of keywords in PPC campaign’s
Researching appropriate keywords for your area is the most crucial step in running successful PPC ads. A skilled advertiser continuously improves their research, and the findings enable them to periodically adjust their PPC. Short intent keywords assist advertisers in improving the effectiveness of their efforts, while extended intent keywords do the opposite.
Google Keyword planner
Google keyword planner is most effective tool to get your keywords and run PPC campaign for best results
Advise
Startups and newly established businesses need to benefit from PPC ads, which are an excellent way to increase their online visibility.